I was born in Sturgis, and graduated from high school there. But I have not lived in Sturgis for many years. Even so, the annual motorcycle rally is a tradition for people from Sturgis. Even if you don’t come to Sturgis for the rally, if you’re from Sturgis, it probably still crosses your mind that it’s going on.
Pappy Hoel purchased an Indian Motorcycle dealership in 1936 and opened his shop in Sturgis. In 1938 the first rally was held and it’s been an annual event ever since (except two years during World War II due to gas rations). His dream grew over the years from a small gathering to eventually drawing hundreds of thousands of people in from all over the world for the week-long motorcycle extravaganza.
I’m so happy to be home for the big anniversary and it turns out to be every bit as big and fantastic as predicted. If you haven’t been, put it in your “list”. It’s a one of a kind.